Personalising Internal Communications in the Age of Information Overload
Access Webinar and Download Resources:
May 28th | Duration: 60 minutes
Presented by Tarek Kamil, CEO of Cerkl and Sharon O'Dea, Founder of Lithos Partners.
In an age of information overload, internal communicators must move beyond generic messaging to truly connect with employees. This session explores how to use personalization not just to cut through the noise, but to deliver communications that are timely, relevant, and meaningful. We’ll unpack the practicalities of tailoring content at scale—what’s needed, what’s possible, and what actually works.
Access this webinar by submitting the form, or check out this podcast recap here.
Watch this game-changing webinar to explore:
- Understand the difference between personalization and targeting, and why it matters.
- Explore how personalized internal comms drive higher engagement and better outcomes.
- Learn best practices from marketing for segmenting audiences and automating content delivery.
- Identify the tools, data, and processes required to scale personalization in your organization.
- Gain actionable insights into creating employee-centric content strategies that work.
Enhance your Internal Communications
Communicate
Strategize
How to prioritize and stack your internal communications resources for maximum impact.
Engage
Proven strategies to enhance employee engagement and support during budget season
Measure
How to leverage data to align your IC efforts with organizational goals and justify your budget needs.
What were their pains?
Nurses and doctors are deskless workers which makes communication impossible.
Doctors almost never check their work email, trying to reach them is exhausting.
Employees need an internal communications software they can trust with classified information.
Things get busy and they don't have time to waste creating engaging email blasts.
They need excellent segmentation to reach the right people in a world-wide audience.
They would spend long hours creating email blasts, only for them to not be engaging enough.
Finding easy-to-edit templates is hopeless, they had to make everything from scratch.
The audience is constantly changing, which takes forever to update manually.
Troubleshooting takes up too much energy, they wanted customer service that is ready to help 24/7.
